For The Riders is one of Australia’s most recognized mountain bike stores and the only dedicated mountain bike store in Queensland. They are heavily involved in the Downhill, Cross Cross and Enduro racing scene. Along side their retail department, they also offer premium bicycle servicing with custom bike builds bringing a lot of business to them. The target audience are riders aged between 25-45 looking for a premium bicycle service. Their customers spend anywhere from $5000-$11000 on bikes sourced through the store. For the new website, they were looking for a design that is compatible across a broad range of devices – especially mobile.
So, yes, we got into another 99designs contest – a great platform for talented designers and happy clients in the world – and that’s how we got another win: cool designs for this renowned mountain bike store in Australia. For the Homepage, our witty web designer created bold layouts mixing subtle parallax effects on large photo sections, doses of interactivity and a clean, yet powerful look and feel. A smart balance of red and grey tones on a white background also enhanced the user’s experience, being a color palette related to sport brands.
The designs had to allure competitive cyclists and courageous bike riders to feel like they’re really in the perfect shop for pursuing their passions. The photo and video features give as well a credible overview of everything For the Riders shop has to offer and convince customers to shop what they wanted or needed. Now, one of Australia’s most popular and trustworthy mountain bike stores has the proper website for its cool brand.
Project: For the Riders Website Design
Crowd-sourcing platform: 99designs
Web Studio: eJump Media