While developing this cool web app for a famous worldwide brand, we all totally forgot about the pressure of tight deadlines and the longest days spent developing a really complex algorithm: the fun was worth it all the coding work!
This campaign ended in 2017.
Our team couldn’t be more proud to work AGAIN for one of the most delicious brands in the world, all thanks to the long-term collaboration with the creative minds behind the Mind Treat Studios agency. This digital project addressed the brand’s Romanian audience and consisted of a fun campaign online, for a limited time.
The main purpose of this new web application was to get as creative as possible and spread (!) more joy into their customers’ hearts. The mechanism of this cool online campaign: you could choose your name, but also a friend’s name (or of anyone dear to you, your choice), and get your own customized labels. This time, the app let you get creative with the brand and make use of funny, lovely illustrations, specially designed according to your passions, hobbies, and personality.
In order to enjoy this Nutella promotional campaign, you’d have to buy the brand’s products and then use the “Nutella ta” app on the client’s official website. Once you entered the web app, you’d follow some simple, but creative steps in order to get two custom labels (with different names, different designs, different colors depending on your preferences), then enter your contact details & the receipt number in order to enter the contest. If you’d be a winner, you’d get these labels printed and delivered to you for free, ready to be put on the cream jars!
Our developers worked hard for this app development, in order to make the entire process look as interactive and fun as possible.
Our coders – the same ones who worked for the first online app for the famous brand – had a similar, but way complex technical challenge. This time, they had to think of and work on a smart mechanism that not only had to remember and store the combinations set by each user app for their creative labels, according to specific variables but also to allow people to make changes whenever they wanted during the design process in the custom web app.
So our guys developed another interesting algorithm in order for the app to run smoothly and make the process fun for the users. Worth mentioning here that this web app uses two cool mechanisms done during the back-end development stage (the one for the previous app launched some time ago, and the current one for this cool campaign). 100% code!
Type: Web app
Production Studio: Mind Treat Studios
Web Studio: eJump Media