The target audience are entrepreneurs who work really hard and are (usually) overwhelemed by their business. This website teaches entrepreneurs how to systematize their business (with checklists and staff) so they can work less and make more money. The website offers blog posts, eBooks, training courses, and live events for entrepreneurs to learn from. It also offers a free opt-in where visitors can register with their name and email address to get a free training product.
The client requested the layout to be as clean and efficient as possible, since the target audience would be hard-working entrepreneurs, but also to inspire a sense of calmness for the website visitors, of course. Our brief here mentioned that when business owners came to their site they were likely stressed and tired, so the client wanted to give them a sense of calm and order. We liked that when we chose this design contest. That’s why our web designer thought about a clean all-white layout structure, focusing – as requested – on easy-to-read text elements rather than on the design elements. But the sections were nicely supported or separated through inspiring images related to the website theme. The design was implemented on WordPress.
Project: Profit Factory Website Design
Crowd-sourcing platform: 99designs
Web Studio: eJump Media