In today's digital-first age, a website isn't just an organization’s online presence. It is a powerful tool that shapes a brand's identity and customer experience. It is also the first port of call for people seeking information. Just think about it: if you have a question or simply want to verify someone’s work, you quickly go online to do so.
As the borders blur between the online and offline world and as interactions transcend physical limits, a website plays a crucial role in defining a brand's essence and crafting an exceptional user experience.
A website is a virtual representation of an organization, reflecting its core values and commitment to meeting the diverse needs of its audience. This is all the more true for a faith-based organization, where the more secular and spiritual components need to blend seamlessly so as to offer practicality in terms of interactions while at the same time staying true to the overall message. Mike Moore Ministries is a particularly interesting case as unlike other faith-based organizations it did not shy away from catering to those interested in its merchandise by using e-tools.
In recent years, e-commerce has become an integral part of global commerce. Widespread digitalization has enabled customers worldwide to enjoy the convenience of online transactions for purchases with some of their favorite brands. The landscape of buying and selling goods has experienced significant transformation, and faith-based organizations are no different. They are major providers of literature and other merchandise and are expected to meet the same standards of convenience that would-be customers have become accustomed to.
Of course, using a website solely for e-commerce can limit a company's digital potential, especially if they maintain an e-shop separate from their core website. Embedding a sales arm in the main website offers numerous advantages as it expands the scope of what the site can achieve beyond just selling products, it ensures the consistency of messaging, and it enhances brand awareness among end-point users. This is especially important for a customer such as Mike Moore, as the brand is heavily centered on a number of key-messages. They matter during all interactions.
An e-commerce site is primarily focused on transactions, providing a platform for selling products or services. However, it may fall short in accommodating the multifaceted needs of a growing business. In contrast, WordPress offers a more versatile platform that extends beyond the boundaries of traditional e-commerce.
Mike Moore's Ministries decided to transition from a traditional e-commerce platform to WordPress to consolidate their digital presence and seamlessly integrate their marketing campaigns with the website's functionality. BigVision Advisors linked us up and eJump was a natural fit for this task. We ended up working on this project for Mike Moore. The preservation and integration of their existing online shop into the new WordPress framework was the main scope of the work, but we ended up enhancing their online presence overall and combining a simple, functional look with quite a few quality of life features.
The transition was not just a technical migration, but also a comprehensive restructuring to ensure a harmonious blend of the existing online shop with the updated website. This involved integrating functionality and aligning visual elements, layout, and user interface with the newly designed WordPress site. The shop was thus an extension of the user’s journey rather than a stand-alone.
The project required careful planning, precise execution, and collaboration between design, development, and marketing. The goal was not only to migrate but also to improve the existing online shop's functionality, making it easier for Mike Moore to manage sales and reporting.
From the point of view of user experience, the new shop allowed multiple options for browsing and filtering. For example, more purpose-drive customers could now search content based on the topic (health, relationships, spiritual growth, successful leaving). Customers with very specific needs (e.g. those who wanted a book or, perhaps, only some apparel) now had the option to sort based on their needs. Lastly, customers with more limited budgets had the option to sort the entire inventory by price range.
The page design ensured that customizable searches were possible and that, upon clicking an item thumbnail, more information became available. A small description (usually no more than 200 words) of an item would inform the customer about its position in the overall Mike Moore philosophy. The item descriptors were provided by Mike Moore Ministries and included a brief bullet-point summary of most contents. For books, these explained which problem they tackled and which solutions a book or CD would emphasize. The thumbnails were also selected so as to become easy to spot the type of merch a user buys: books, for example, used 3d thumbnails.
eJump adapted the existing online shop's graphics to seamlessly merge with the overall website aesthetics. This involved refining visual elements, maintaining brand consistency, and optimizing graphical elements.
Seamless online shop integration: Specialised plugins and tools were implemented in WordPress to facilitate seamless integration of ongoing marketing campaigns. This included incorporating social media feeds, email subscription forms, and promotional banners, all tailored to align with the respective campaigns.
Enhanced, bespoke user experience: The new shop was tailored to allow end-point users to use various sorting options, quickly read descriptions of merchandise and have a clear overview o f the products they are purchasing.
Our work allowed Mike Moore Ministries to successfully transition to a new e-shop with enhanced visuals and many small but useful quality of life features for their end-point clients. Throughout the collaboration, the eJump team expressed great satisfaction working with Mike Moore's team, with professionalism and positive approaches being the order of the day.
In the digital world, a website represents a brand's identity and plays a crucial role in shaping the customer journey. E-shops are an integral part of this, even for organizations of faith.
In the digital world, a website represents a brand's identity and plays a crucial role in shaping the customer journey. E-shops are an integral part of this, even for organizations of faith.
The migration from an older e-commerce platform to WordPress required careful planning and execution, especially in integrating graphics and correctly conveying information.
“Partnering with eJump for the migration of our e-commerce platform to WordPress was an exceptional experience. Their commitment to maintaining our online shop's aesthetics and seamlessly blending it with the new website was matched by the quality of life features that now allow visitors to our website to purchase the items that best suit their needs. The new shop has enhanced our online presence, resulting in heightened user engagement and improved engagement rates. Collaborating with eJump proved innovative, and we're delighted with the final outcome.”
Mike Moore Ministries
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